JOHN B. MITCHELL.
Massachusetts – open to relocation.
Email: johnbmitchell@gmail.com.
cell: 347-429-3983.
SUMMARY: Healthcare Market Research leader with hands-on experience in strategy & organizational development.
GOAL: Senior market research role in biopharma industry working on strategic insights for brand development
WORK EXPERIENCE
January 2013 to present
BiggerMoons, LLC
Director (contract) of marketing research and strategy
Responsibilities and achievements
- Contracted roles at Regeneron, UCB, Lundbeck as Associate / Director of Research on pre-launch products.
- Built market research client relationships with Janssen, Stryker, Cepheid, Novartis, Sonic, and others.
- Leader of pre-launch business insights process and delivery, as well as budget forecasts and strategic plans.
- Key business partner, adding value by identifying critical business questions and communicating needs internally.
- Execute primary qualitative and quantitative research, and data analytics projects using secondary, government, and global organization data (e.g., IQVia, Symphony, HER, CMS, CDC, WHO, OECD…).
- Design and deliver projects on market landscape, commercial opportunity, patient journey, product profile, segmentation, positioning, market access, communication optimization, forecasting, tracking, market access.
- Conceive and implement performance tracking modeling derived from secondary data and primary research.
- Establish competitive intelligence, data analytics; provide launch scenarios for global pipeline products.
- Lead investigations on business strategy, including digital transformation and omnichannel strategy
- Recruit, hire, and manage global project partners and vendors for market research operations and analysis.
- Present and socialize key insight story and strategic direction to product teams and executive leadership.
- Presented original research projects on global healthcare market dynamics at national and international conferences.
Results
- Provided key strategic direction to cross-functional teams launching brands in oncology, neurology, cardiology.
- Achieved global research project success in over 20 countries.
January 2009 to January 2013
Healthcare Research and Analytics, LLC, Parsippany, NJ.
Director of Market Research, Client Service, and Strategy.
- Healthcare Research and Analytics is a research firm focused on medical professionals and healthcare businesses.
Responsibilities and achievements
- Rebuilt the market research organization, with dramatic improvements in research insights & analytics delivery.
- Hired as consultant, drove influence through company and its corporate parent for radical reorganization.
- Developed and managed top-notch research, programming, & operations team.
- Improved productivity 20% in first year by enforcing accountability and eliminating operational redundancies.
- Introduced advanced analytics, statistics, and methods like conjoint, segmentation, positioning, pricing studies.
- Reorganized qualitative research group, enhanced management controls, invigorated revenue.
- Oversaw execution & delivery of custom market research – 200 projects per year worth $9 to $12 million.
- Trained sales teams on market research approaches, closed projects on key accounts.
- Enforced branding of all client communications – marketing materials, proposals, reports, presentations.
Results
- Transformed strategic account relationships and became a reliable partner in defining clients’ product strategy.
- 30% company revenue growth, including 65% growth of improved qualitative research business.
May 2005 to January 2009
BuzzBack, LLC
Director, Healthcare Market Research and Client Development.
- BuzzBack is a marketing research company focused on innovative online methods.
Responsibilities and achievements
- Rapidly planned and built a high-growth pharmaceutical market research practice.
- Provided customer insights leveraging proprietary digital technology for brand development strategies.
- Designed and managed primary research, data analysis; reporting and presentations.
- Successfully introduced primary qualitative capabilities, partnering online and offline methods
- Persuasively targeted key client base and soldered strong relationships with decision-makers
- Hired, trained, and mentored 4 project management and business development professionals
Results
- Grew pharmaceutical practice from $0 to $3 million in three years
- Built value argument for a new research method, convinced companies to include it in research budgets
- Influenced BuzzBack organization to apply operational and methodological constraints leading to success.
March 2004 to May 2005
Lieberman Research, LLC
- Sold strategic market research projects to pharmaceutical clients in the US and Europe.
December 2000 to February 2004
Sanofi
Senior Market Research Manager, Strategic Development Group.
Responsibilities and achievements
- Leadership of US & global market research and strategy for pre-launch pipeline (CNS/Neuro, Metabolic, CV).
- Designed and executed critically important strategic research in the US and Europe for physicians and consumers
- Anticipated information needs of cross-functional product teams, consulted with them and executed plans
- Honed product strategies in cardiovascular, CNS/neurology, endocrinology markets.
- Successfully integrated execution of primary, secondary, sales, and market access data into brand planning.
- Presented strategic insights to c-suite executives in the US and Europe.
Results
- My energy and enthusiasm resulted in globally coordinated pre-launch research across the organization where it had previously been unguided across local franchises.
GENERAL SKILLS
- Encyclopedic expertise and skill in market research with strong ethical boundaries on execution and reporting.
- Personnel hiring, management, mentoring, and development; strong organizational structuring / restructuring.
- Collaborative cross-functional teamwork. Drive achievement of goals by delivering insights and strategy.
- Fluent in Agile method of team communication and project management.
- Strong experience in Tableau, SPSS, SQL, Qualtrics, LimeSurvey, RStudio, PowerPoint design, Excel // Visual Basic.
- Methodologies, questionnaire writing, analysis and report writing, persuasive presentations.
- Pre-launch and launch strategy insights expertise, portfolio, and lifecycle strategic vision.
EDUCATION
- Yale School of Management, MBA in healthcare management. Focus on leadership, finance, operations, innovation.
- University of Paris III, ‘Lîcence’ (MA) in political science.
- Hampshire College, BA in political theory.
LANGUAGES
- French: bilingual.
- Italian: proficient.
- Spanish: intermediate.
cell: 347-429-3983